Case Study: Florida Dairy Farmers achieves a 40% reduction in bounce rate and doubles time on site with Solodev

Florida Dairy Farmers - Customer Case Study

Florida Dairy Farmers, an association representing 130 dairy families across Florida, faced declining dairy sales, public misconceptions about Florida farming, and an aging open-source website with limited functionality and UX. To modernize their online presence and improve accessibility, they engaged Solodev and its Solodev CMS (with in-house design agency DigitalUs) to deliver a secure, user-centered web redesign.

Solodev implemented a redesigned site with a custom recipe module, contests and farm families modules, an easy-to-use CMS with role-based permissioning, and AWS-backed hosting (CloudFront, Amazon RDS, EC2) for speed, scalability, and security. The Solodev-powered solution enabled non-technical staff to update content quickly and reduced bounce rate by almost 40% while more than doubling time per page and average time on site.

Florida Dairy Farmers