Case Study: Codere Online boosts engagement and compliance with Solitics

Codere Online boosts active players by 38% with Solitics

Codere Online, an operator in multiple highly regulated markets, needed to scale its customer engagement without increasing risk, cost, or operational complexity. They partnered with the vendor Solitics to transform their CRM approach away from promotion-heavy campaigns.

Solitics provided a solution that enforced automatic compliance while enabling complex, segmented campaigns. This data-driven strategy included content-led journeys and targeted bonuses. The results for Codere Online included up to 38% more active players, a 38.7% clickthrough rate on personalized SMS, and a 60% reduction in operational execution time.

Codere Online