Case Study: S Group helps customers analyze their spending with Solita's Omat ostot service

S Group launches Omat ostot with Solita, influencing 51% of users

The customer, S Group, a major Finnish retail cooperative, faced the challenge of leveraging its vast customer purchase data in a way that was transparent and beneficial for its members. In an era of growing consumer data concerns, they partnered with the vendor Solita to create a unique service that would empower customers to analyze their own consumption and ultimately encourage more concentrated shopping within the S Group ecosystem.

Solita implemented the Omat ostot (My Purchases) service, a secure online platform where customers could view and analyze their itemized purchase history. The solution provided insightful visualizations of spending across various categories. The results were highly successful: the service gained over 60,000 users in six months, with 91% finding it useful and 51% reporting it influenced their purchasing behavior. For S Group, this translated into increased customer loyalty and significant potential revenue growth.

S Group