Case Study: S-Bank launches Finland’s first mobile microsaving service with Solita

S-Bank launches Finland’s first mobile microsaving service with Solita

The customer, S-Bank, identified an opportunity to make investing more approachable for its customers, as Finns were typically reluctant to start saving in funds due to perceived complexity and small initial capital. In cooperation with vendor Solita, they began conceptualizing a mobile microsaving service to overcome this challenge and inspire people to invest.

Solita designed Säästäjä, a service that automates investing by allowing users to save via micro-transactions from card purchases, set up monthly savings, or make an initial investment. The solution, which uses a profiling algorithm to match users with suitable funds, became the cheapest way to save in a hybrid fund in Finland. The vendor's work resulted in Finland’s first mobile microsaving service, providing an easy and inexpensive way for customers to save.

S-Bank