Case Study: HSL achieves smarter multi-channel customer communications with Solita

HSL cuts manual work and improves customer communications with Solita

HSL, the Helsinki region transport authority, faced the challenge of managing its customer communications across multiple separate channels and siloed systems. They sought a centralized, multi-channel solution to improve the quality and reach of their messaging. Partnering with vendor Solita, HSL implemented the Optimizely Campaign and Optimizely Data Platform SaaS services to address this need.

Solita delivered a centralized communication solution that integrated with HSL's data sources, enabling the creation of targeted, automated, and personalized communications across channels like email, push notifications, and the HSL app. The results for HSL included a clear reduction in manual work, fewer errors, significantly improved communication quality, and a new technical ability to collect and utilize customer data effectively. Solita's flexible and solution-oriented partnership was crucial to the project's success.

HSL