Case Study: FCR Media achieves future-proof digital marketing innovation with Solita enterprise architecture

FCR Media reaches 22,000 SME customers with Solita's enterprise architecture

FCR Media, a leading digital marketing provider for SMEs in Belgium, faced a rapidly changing market and needed to appeal to a new generation of entrepreneurs. To become future-proof, they aimed to develop Sitee.io, a SaaS solution offering self-service digital marketing tools. They engaged the vendor Solita for enterprise architecture expertise to help build and integrate this new platform.

Solita provided enterprise architecture services, initially focusing on lead data insights within Microsoft Azure to improve prospect potential prediction. Their key role was designing the technical roadmap and integration architecture, including an Enterprise Service Bus (Boomi), to unify various components under the Sitee.io umbrella. Solita also ensured development alignment and became a trusted partner, with their consultant even joining the CTO's management team. This collaboration enabled the rapid and successful launch of Sitee.io, positioning it as a central element in FCR Media's ongoing business transformation.

FCR Media