Case Study: DNA achieves faster, personalized customer experiences with Solita's AI data platform

DNA boosts marketing conversion 3x with Solita

The customer, DNA, a leading Finnish telecommunications group, aimed to better convert its data into customer insight and business intelligence to improve service and meet rising customer expectations. They partnered with the vendor Solita to build a new artificial intelligence-based data platform to overcome the limitations of traditional, siloed data projects.

Solita implemented an AI-powered data platform that integrated all customer channels into a single, consistent system. This solution enabled real-time analytics, automated personalized marketing campaigns, and provided management with day-to-day decision-making tools. The results for DNA included decision-making and planning that was twice as fast, marketing conversion rates that were three times higher, and a 200% increase in sales generated by artificial intelligence.

DNA