Case Study: The Kennickell Group cuts direct mail processing time in half with Solimar Systems

The Kennickell Group - Customer Case Study

The Kennickell Group, a marketing services provider, faced a challenge in its direct mail operations. Manual sorting processes were slow and labor-intensive, creating bottlenecks that limited throughput and caused stress for staff. To optimize these operations and expand capacity, the company turned to vendor Solimar Systems and implemented their SOLindexer and Rubika software solutions.

Solimar Systems' solutions automated the indexing and sorting of mail pieces, inserting visual separator pages to indicate tray changes. This dramatically improved accuracy and cut the time spent in the mailing department in half. The results included reduced labor costs, maximized print throughput, and a significantly improved return on investment for their high-speed inkjet equipment. Most importantly, Solimar's software gave The Kennickell Group the confidence to take on much larger direct mail clients and significantly grow that area of their business.

The Kennickell Group

Al Kennickell

President