Case Study: Mary Kay Inc achieves 50% faster time-to-market and quicker approvals with SOLIDWORKS Visualize

Seeing beauty in cosmetics packaging with SOLIDWORKS Visualize

Mary Kay Inc., a global beauty brand, faced difficulty communicating new cosmetics packaging concepts: marketing, sales and international teams struggled to interpret CAD and 2D drawings, which slowed approvals and lengthened development cycles. To address this, Mary Kay implemented SolidWorks design software and added SOLIDWORKS Visualize photorealistic imaging software to produce more realistic glass and plastic packaging renderings.

Using SOLIDWORKS Visualize, Mary Kay produced lifelike renderings (notably for the Fearless Collection) that sped internal and regional approvals, supported focus groups and sales materials, and cut packaging development time by 50%. SolidWorks’ solution delivered faster design cycles, improved marketing/toolkit quality, and broader buy‑in across the business—about 95% of renderings are now used for internal approval and review.

Mary Kay Inc

Jenny DeMarco Staab

Senior Industrial Engineer