Case Study: Brunswick Bowling Products achieves faster development of high-performance bowling ball cores with SOLIDWORKS

Brunswick Bowls a Perfect Game with SOLIDWORKS

Brunswick Bowling Products, a leading maker of consumer and professional bowling equipment, faced the challenge of out-designing physics to produce balls that perform predictably across varying lane conditions and oil patterns. Using SolidWorks for 3D modeling and simulation (including SOLIDWORKS Motion) and PhotoView 360 for visual cutaways, Brunswick’s R&D team models ball dynamics and core behavior to design cores that control hook and performance.

SolidWorks enabled Brunswick to rapidly develop and iterate innovative core geometries, driving a decade of new designs and even spawning the DV8 spin-off brand for specialty bowlers. By accelerating core development, improving simulated performance accuracy, and producing marketing-ready visuals with PhotoView 360, SolidWorks delivered faster product cycles, higher-performance bowling balls, and expanded product offerings for Brunswick Bowling Products.

Brunswick Bowling Products

Aaron Koch

R&D Core Engineer