Case Study: Fundraise Up boosts BDR conversion rates with Solidroad

How Fundraise Up Increased Sales Conversion Rates with Scalable BDR Training

Fundraise Up, an AI-driven nonprofit fundraising technology company, faced challenges in scaling the training for its business development representatives. They needed to improve conversion rates in their sales funnel, as traditional role-plays were not providing enough consistent practice to refine delivery and build confidence. Solidroad provided a solution to help them address this.

By implementing Solidroad's structured, scenario-based training, Fundraise Up enabled its BDR team to practice more effectively at scale. This solution led to an 18% increase in the Connect-to-Conversation rate and a 6% increase in the Conversation-to-Meeting rate. The program also resulted in stronger rep confidence, demonstrating the measurable impact of Solidroad's approach.

Fundraise Up

Matt Haywood

Head of Training