Case Study: HOLYWATER achieves +5-7% approval rates with Solidgate

HOLYWATER boosts approval rates by 5-7% with Solidgate

HOLYWATER TECH, an AI-first media tech company, faced the challenge of building a global payment infrastructure from scratch to support its rapid growth and subscription-based apps, My Drama and My Passion. Without a large payments team, they needed a foundation that would minimize billing failures from the start. They partnered with Solidgate to implement its orchestration, acquiring, fraud prevention, and Merchant of Record services.

Solidgate identified that a misalignment in Merchant Category Code (MCC) classification was suppressing approval rates across HOLYWATER's multi-acquirer stack. The solution involved a coordinated, simultaneous MCC optimization across all their acquirers and onboarding new MIDs with correct descriptors. As a result, HOLYWATER TECH achieved a 5-7% approval rate lift and scaled from $0 to $10M in monthly GMV, with Solidgate providing the infrastructure for its entire commercial operation.

HOLYWATER