Case Study: Hily achieves ~20% ARPU lift on direct iOS billing with Solidgate

Hily lifts ARPU ~20% on direct iOS billing with Solidgate

Hily, a major US dating app, faced a challenge with its iOS subscription revenue being subject to a 30% Apple Store commission. This fee was a significant drag on their economics, and they had no control over subscriber payment data or a direct billing infrastructure to migrate to. They partnered with Solidgate to build an app2web direct billing channel.

Solidgate implemented a full-stack payment solution including orchestration, acquiring, and subscription billing. This multi-acquirer setup with smart routing and cascading led to a ~20% lift in ARPU for Hily's US iOS segment due to higher renewal rates and lower fees. The solution was rolled out to 100% of their target audience in about four weeks.

Hily