Case Study: Headway achieves 15% higher payment acceptance with Solidgate

Headway Inc lifts payment acceptance 15% with Solidgate

Headway Inc, a B2C EdTech company behind a popular subscription-based learning app, faced significant challenges in scaling its global operations. Its payment infrastructure was a bottleneck, processing all international transactions through a single cross-border acquirer. This resulted in low payment acceptance rates, particularly in key growth markets like Latin America and India, causing direct revenue loss from failed subscription payments and limiting the return on its user acquisition spend.

Solidgate implemented a comprehensive payment orchestration solution to address these issues. This included establishing local acquiring in five regions, deploying smart routing and cascading logic, and integrating location-specific alternative payment methods. The results were immediate, with Headway achieving up to a 15% lift in its payment acceptance rate. The solution also provided operational consolidation, allowing Headway to expand globally with payments no longer being a constraint.

Headway Inc