Case Study: Bazhane boosts Polish checkout conversion with Solidgate

Bazhane lifts Polish checkout conversion 10% with Solidgate

Bazhane, a Ukrainian fashion brand, began its European expansion but faced the challenge of needing a localized payments solution that could scale quickly across multiple markets. They required a single stack to handle multi-currency pricing, optimize approval rates in new regions, and address a critical gap in their key Polish market, where the local BLIK payment method was essential. They partnered with the payment orchestration platform Solidgate to solve this.

Solidgate provided a unified integration that enabled Bazhane to launch across Europe without per-market rebuilds. The solution included smart routing to optimize approvals and the rapid implementation of BLIK in Poland. As a result, Bazhane achieved a 90% approval rate across the EU and 65% of their Polish transactions now use BLIK, which contributed to a 10% increase in checkout conversion in that market. Solidgate consolidated the brand's financial reconciliation and provided a repeatable model for continued expansion.

Bazhane