Case Study: Zumex achieves smarter, faster new product development with Solid Edge

Zumex optimize new product development

Zumex, a Valencia‑based juicer manufacturer with more than 25 years’ experience and products sold in over 80 countries (including retail and corporate customers like Starbucks, Apple and Facebook), needed to optimize new product development to maintain high quality for premium customers. To support concurrent design and tighter integration of context, technical and functional requirements, Zumex adopted Solid Edge software from Siemens Digital Industries Software as a core advanced design tool.

Using Solid Edge, Zumex implemented concurrent engineering processes that let design, technical and aesthetic teams work together and make smarter decisions earlier in development. Solid Edge helped Zumex get closer to customer needs and sustain product quality, contributing to its market leadership — Zumex now holds about 50% of the worldwide juicer market and serves customers across more than 80 countries.

Zumex

Eloy Herrero

Manager of Marketing