Case Study: Rurok Industries achieves 20% faster part development and 20% lighter, 50% stiffer bike components with Solid Edge

Rurok Industries redefines mountain biking with passion, innovation and generative design

Rurok Industries, founded by P. J. Tolentino, turned a passion for mountain biking into a business focused on high-end, precision-engineered bikes but faced costly, time-consuming prototyping and frequent early design failures. To overcome limited resources and accelerate innovation, Rurok adopted Solid Edge (via the Solid Edge Startup Program) and leveraged generative design and advanced CAD tools.

Using Solid Edge, Rurok streamlined its prototyping process and cut parts development time by 20%, greatly reduced engineering costs, and used generative design to produce parts that are 50% stiffer and 20% lighter—enabling more innovative designs and improved bike performance. Solid Edge’s tools directly delivered measurable performance and efficiency gains for Rurok Industries.

Rurok Industries

P. J. Tolentino

Founder and Head Engineer