Case Study: Lincoln City FC achieves 189% partner revenue growth with Solgari for Microsoft Teams

Lincoln City Football Club boosts partner revenue 179% with Solgari

Lincoln City Football Club faced a challenge after its promotion to the EFL Championship. While the increased profile generated more inbound partner interest, the commercial team lacked visibility into which opportunities mattered most. Their CRM data was incomplete, making prioritization inconsistent and progress on deals unclear. They turned to vendor Solgari to implement a solution using Solgari for Microsoft Teams to capture conversations and integrate with their HubSpot CRM.

The solution from Solgari centralized all commercial conversations, automatically capturing every inbound and outbound call directly into the CRM. This provided the team with real-time interaction history and complete data, enabling AI to analyze momentum and improve prioritization. The results were a 179% increase in partner revenue, with the team reaching three times more businesses and achieving much more reliable forecasting and pipeline visibility.

Lincoln City Football Club