Case Study: AMB Sports & Entertainment delivers a world-class fan experience with Solgari

A Solgari Case Study

Preview of the AMB Sports & Entertainment (ambse) Case Study

AMB Sports & Entertainment launches customer service in days with Solgari

AMB Sports & Entertainment (AMBSE), operator of the Mercedes-Benz Stadium, needed a technology partner to overcome challenges with its complex IT estate. The inability to easily access and leverage customer data made it difficult to provide personalized service and innovate with new technologies like AI. They turned to vendor Solgari for a solution integrated with their Microsoft stack.

By implementing the Solgari application natively within Microsoft Teams and Dynamics 365, agents gained a single view of all customer interactions and data. This provided the data foundation needed to leverage AI capabilities and democratize customer service across departments. The results for AMBSE included the ability to launch promotions in minutes instead of months, significantly improved agent efficiency, and a greatly enhanced fan experience, all delivered by Solgari.


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