Case Study: Tienda Inglesa drives viral Secret Santa engagement and retail conversion with Solcre

Tienda Inglesa launches viral Secret Santa platform with Solcre, driving 1,000+ new users a day

The customer, Tienda Inglesa, an established retail brand, faced the challenge of launching a fully digital Secret Santa platform that could scale quickly and drive organic virality. They partnered with the vendor Solcre to develop a mobile-first experience using nearshore software development and staff augmentation services to meet this goal.

Solcre designed and built a WhatsApp-centric web platform that streamlined onboarding and enabled viral sharing. The solution included a reliable gift assignment system, a personalized participant dashboard, and a gift recommendation engine linked to Tienda Inglesa's catalog. The platform successfully handled high traffic, achieving a massive impact of over 1,000 new users and 100 new groups created daily from launch, significantly boosting engagement and conversion for the customer.

Tienda Inglesa