Case Study: 3M transforms trade marketing with Solcre

3M cuts dashboard time by 99% with Solcre

The customer, 3M, a Fortune 500 global leader in applied science, faced a challenge with its manual and fragmented trade marketing field activities. These processes, which relied on paper forms and unoptimized routes, lacked real-time data and integration. Solcre provided a nearshore software development and staff augmentation service to build an offline-capable mobile solution to digitize these operations.

Solcre developed a tablet-first application featuring intelligent route optimization, comprehensive data capture, and real-time CRM integration. The solution dramatically reduced average visit time by 50% and kilometers per route by 25%, while slashing the time to access dashboard data from 14 days to 30 minutes. This provided 3M with immediate visibility and created a new revenue stream through in-store orders.

3M