Case Study: Boba Guys boosts loyalty, visits, and spending with Solana

How Boba Guys Revamped Its Rewards Program With Solana

Boba Guys, a tea retailer with 20 brick-and-mortar locations, wanted to revamp its loyalty program to go beyond traditional digital punch cards. Seeking an innovative and customer-focused approach, the founders partnered with the Solana Foundation to build a new solution on the Solana blockchain.

Working with the Solana Foundation, Boba Guys developed "Passport," a blockchain-based loyalty program with gamification and digital collectibles. The Solana network provided the necessary speed and low transaction costs for a high-volume retail environment. The results were significant: 15,000 users joined in the first 80 days, one location saw 70% of orders use Passport, and a pilot program measured a 67% increase in monthly visits, a 65% increase in monthly spending, and an 800% return on investment.

Boba Guys

Bin Chen

Founder