Case Study: Shiner deepens loyalty and boosts Texas Special buzz with SoHo Experiential

Shiner drives 1,585 festival attendees with SoHo Experiential

The customer, Shiner, along with their product Texas Special, worked with vendor SoHo Experiential to create a lasting impression at the Cattle Country Music Festival. Their challenge was to deepen Shiner's brand loyalty with an unforgettable VIP experience and establish Texas Special as the go-to beer for easygoing good times.

SoHo Experiential solved this by creating the Texas Special Filling Station, a reimagined Texan roadside stop featuring shaded lounges, games, and photo opportunities. The activation included daily happy hour merch drops to drive repeat visits. The solution proved flexible and scalable, also being deployed at the Texas State Fair. Results included engaging 1,585 attendees at the festival and distributing 43,500 beer samples at the fair.

Shiner