Case Study: National WWI Museum and Liberty Memorial Tower inspires gala engagement and donations with SoHo Experiential

National WWI Museum and Liberty Memorial Tower hosts Night at the Tower for 509 attendees with SoHo Experiential

The National WWI Museum and Liberty Memorial Tower sought to host a meaningful annual gala that would inspire celebration, education, and donations. To meet this challenge, they partnered with experiential marketing vendor SoHo Experiential.

SoHo Experiential created an immersive event named "Night at the Tower." Their solution integrated interactive maps, live art and music, a silent auction, and unique photo opportunities to encourage exploration and social sharing. Crucially, opportunities for donation were woven throughout the experience, allowing guests to contribute and choose different parts of the museum to sponsor. The 2023 gala successfully attracted 509 attendees.

National WWI Museum and Liberty Memorial Tower