Case Study: Grand Marnier reshapes perceptions with SoHo Experiential

Grand Marnier reaches 3,478 attendees with SoHo Experiential

Grand Marnier sought to reshape its brand perception and establish cool credentials through a multi-market experiential program. To meet this challenge, they partnered with the experiential marketing agency SoHo Experiential to create an engaging activation that would dismantle preconceptions and demystify the product.

SoHo Experiential's solution was the "Grand Encounter" event, which blended brand education with culturally relevant activities like live music and cocktail crafting. The program successfully created brand advocates and delivered significant measurable results, including 3,478 attendees across two cities and 14,000 samples poured. SoHo Experiential effectively provided the social currency Grand Marnier desired.

Grand Marnier