Case Study: Google Play Drives Game Downloads and Brand Engagement with SoHo Experiential's Play-to-Pay Laundromat

Google Play boosts engagement with SoHo Experiential in a 3-day laundromat activation

Google Play wanted to remind people that any mundane moment could become an opportunity for play. To address this challenge, they partnered with the experiential marketing vendor SoHo Experiential.

SoHo Experiential created a "Play to Pay" laundromat, transforming a standard establishment into a branded Google Play space for three days. Attendees received free laundry service in exchange for downloading and playing games from the Google Play store. The solution resulted in over 1,000 attendees and more than 1,500 game downloads.

Google Play