Case Study: Global Poker Boosts Engagement and Acquisition with SoHo Experiential's F1 Summer Activations

Global Poker drives engagement with SoHo Experiential across 4 F1 activations reaching 54,310 attendees

Global Poker, an online casino game provider, faced the challenge of increasing consumer engagement and driving user acquisition within a highly competitive market. They partnered with the vendor SoHo Experiential to create a buzzworthy marketing campaign that would capture attention and keep players coming back for more.

The solution implemented by SoHo Experiential was the Global Poker F1 Summer Activations, an immersive experiential event featuring an F1 Ferrari car centerpiece, a fire suit challenge game, Ferrari simulators, and a photo moment. This campaign was highly successful, achieving a total attendance of 54,310 across its four stops.

Global Poker