Case Study: Citi boosts brand awareness and purpose alignment with SoHo Experiential

Citi activates Global Citizen Festival with SoHo Experiential, serving 100k+ water bottles

Citi wanted to increase its brand awareness and align with a global mission by becoming a sponsor of the Global Citizen Festival. They partnered with the experiential marketing vendor SoHo Experiential to activate this sponsorship.

SoHo Experiential implemented a solution that included managing all water stations, distributing over 100,000 reusable water bottles, and creating an exclusive Ultimate VIP area for guests. This activation helped Citi turn its sponsorship into a tangible brand story. SoHo Experiential's work successfully engaged over 7,000 VIP guests and deepened Citi's connection with a purpose-driven audience.

Citi