Case Study: Campari Group builds stronger trade affinity with SoHo Experiential

Campari Group drives trade affinity with SoHo Experiential, reaching 90 attendees and 23k social views

The Campari Group sought to deepen trade affinity and inspire advocacy for its Wild Turkey and Wilderness Trail bourbon brands among bartenders and distributors. Their challenge was to strengthen loyalty and create a proud-to-pour mentality. SoHo Experiential was engaged to develop an immersive solution.

SoHo Experiential designed a multi-session immersive experience in Kentucky for trade guests. The solution included hands-on education, sensory exploration, and competitive activities at the distilleries, supplemented by off-site dinners and social gatherings. The program successfully engaged 90 attendees selected from 489 applicants, generating over 23,000 social views and 700+ social interactions, leaving guests with a renewed respect for the craft.

Campari Group