Case Study: Campari America deepens trade relationships and brand affinity with SoHo Experiential

Campari America engages 260+ trade leaders with SoHo Experiential

Campari America, a spirits company, partnered with experiential marketing vendor SoHo Experiential to elevate its presence at the annual Camp Runamok event. Their challenge was to move beyond standard sponsorship and become a true leader within the camp experience. The goal was to deepen relationships with influential bartenders and trade professionals, strengthen loyalty for its Wild Turkey and Italian Spirits brands, and create an authentic, culturally embedded presence that would leave a lasting impression.

SoHo Experiential designed a fully integrated brand journey for Campari America. The solution included themed Wild Turkey cabins inspired by pop culture, an immersive distillery day with workshops and tastings for 263 campers, and a large celebratory family dinner. This multi-touchpoint approach fostered genuine connections and showcased the brand's portfolio. The vendor's efforts successfully engaged over 260 trade leaders, served 1,730 cocktails, and created meaningful, lasting trade equity for Campari America.

Campari America