Case Study: Campari America boosts brand impact with SoHo Experiential's immersive Tales of the Cocktail activation

Campari America drives 4,769 attendees with SoHo Experiential

Campari America faced the challenge of creating a meaningful impact at the Tales of the Cocktail festival, where they sought to shift brand perception and deepen relationships beyond simple presence. SoHo Experiential was engaged to create immersive programming that would build brand equity through memorable experiences.

SoHo Experiential designed a multi-event brand journey for Campari America that unfolded throughout the festival week. The solution included an intimate dinner, a large-scale late-night spectacle, a three-day social hub, and a VIP hospitality suite. This approach successfully blended storytelling with connection, resulting in 4,769 total attendees, 12,026 cocktails poured, and over 137,000 social impressions.

Campari America