Case Study: Aperol drives après-ski trial and awareness with SoHo Experiential

Aperol drives 9,578 samples with SoHo Experiential

The customer Aperol faced the challenge of extending the seasonal appeal of its Aperol Spritz beyond summer, aiming to position it as the ultimate après-ski cocktail and drive trial and awareness. Vendor SoHo Experiential was engaged to address this marketing objective.

SoHo Experiential implemented a vibrant, ski-themed on-premise sampling program across key mountain markets. Their solution involved activating at high-traffic ski resort lounges, where staff outfitted in bold orange gear delivered sampling and swag to target a social, outdoorsy demographic. The vendor achieved significant results, sampling 9,578 guests, directly selling 4,446 drinks, and converting 39% of those sampled into new-to-brand customers.

Aperol