Case Study: Association of Washington Business builds member advocacy insights with Sogolytics

Overcoming changes to build member trust and organizational value

The Association of Washington Business (AWB), Washington's largest statewide business association, faced significant challenges during the COVID-19 pandemic. Their traditional communication channels were overwhelmed, and they lacked a systematic way to track urgent member inquiries or gather strategic feedback, which threatened their role as a trusted resource. They turned to Sogolytics and its experience management platform to rapidly build their survey capabilities.

Sogolytics provided the solution by enabling AWB to deploy AI-powered surveys for both crisis response and data collection. This allowed AWB to pivot to a program of systematic quarterly surveys. The results were highly successful, with AWB engaging 7,000 members quarterly. These insights now power their legislative advocacy and strategic decisions, solidifying their brand as a leading voice for business in Washington.

Association of Washington Business

Carly Michael

Director of Member