Case Study: UK Insurance Group boosts online conversions with Softwire

UK Insurance Group grows SEO traffic 350% with Softwire

UK Insurance Group, a long-established global insurer, needed to build a new flagship website with an improved online quote and buy journey to better attract and convert digital consumers in a competitive market. They partnered with software vendor Softwire to develop this new digital experience and create a scalable platform for their portfolio of brands.

Softwire co-designed the technical architecture and built a new website featuring a streamlined quote-to-buy journey and a reusable component library. This solution led to a significant improvement in key metrics, including a 350% year-on-year increase in SEO traffic and an increase in policy sales. The client also credited Softwire with helping mature their internal digital team and implement new, more efficient ways of working.