Case Study: University of Pennsylvania improves website usability with Softweb Solutions

UPenn cuts admission search from 6 clicks to faster findability with Softweb Solutions

Softweb Solutions was engaged by the University of Pennsylvania (UPenn) to address significant usability and findability challenges on its website. The Ivy League institution needed to improve the experience for a diverse audience of students, faculty, and parents, as finding critical information like admission deadlines was a cumbersome process requiring multiple clicks. An outdated content management system also hampered staff productivity.

The solution implemented by Softweb Solutions involved a complete UI/UX overhaul, including a redesigned navigation structure and the installation of ApostropheCMS. The team created wireframes, a UI pattern library, and a new design system to ensure consistency. This modernization greatly enhanced usability and findability, resulting in a more logical content structure and smoother navigation for all users.

University of Pennsylvania (UPenn)