Case Study: Tinsley Equipment Company LLC achieves faster quotes and accelerated sales with Softweb Solutions’ AR product visualization CPQ

Tinsley Equipment Company LLC cuts quote cycles with Softweb Solutions

Tinsley Equipment Company LLC, a Texas-based manufacturer of bulk material handling equipment, faced challenges due to a lack of accurate spatial information at client locations. This led to a time-consuming, manual process for quote generation and a prolonged sales cycle. To address this and improve customer retention, they partnered with Softweb Solutions for an innovative solution.

Softweb Solutions implemented an Augmented CPQ tool using augmented reality and 3D holograms via a HoloLens app. This solution allowed Tinsley to virtually showcase and configure products in a customer's actual environment, enabling real-time, accurate quote generation. The results for the customer included a significantly accelerated sales cycle, faster quote approval, and improved customer satisfaction due to a new reputation for transparency.

Tinsley Equipment Company LLC