Case Study: ShopperTrak achieves real-time retail reporting with Softweb Solutions

ShopperTrak - Customer Case Study

ShopperTrak, a leading global provider of retail shopper analytics, faced a challenge common in their industry: the inability to report on-store traffic and sales information in real-time. To capture a new market opportunity, they partnered with Softweb Solutions to develop the first hosted tool capable of delivering this crucial data to retail managers and store owners without delay.

Softweb Solutions developed a real-time reporting system for ShopperTrak using MongoDB to handle its big data needs cost-effectively. The solution provides constantly updating metrics on shopper traffic, sales, conversion rates, and average transaction size every 15 minutes. This allows retailers to quickly optimize staff allocation and sales strategies. The system has been successfully deployed by retailers worldwide, enabling them to make faster, more informed business decisions based on real-time data.

ShopperTrak