Case Study: ShopperTrak boosts in-store engagement with Softweb Solutions' beacon-enabled mobile app

ShopperTrak - Customer Case Study

ShopperTrak, a global leader in retail customer insights, sought a beacon-based mobile marketing solution to help its clients, such as casinos and malls, increase customer engagement and sales. They partnered with Softweb Solutions to develop an interactive mobile application and platform that could deliver hyper-targeted, location-aware promotions to shoppers.

Softweb Solutions built a custom beacon-enabled mobile app and a web-based content management system for ShopperTrak. This solution allowed shop owners to send personalized offers based on a shopper’s real-time location, dwell time, and visit frequency, empowering them to boost customer engagement and gain valuable insights into in-store traffic patterns. The vendor, Softweb Solutions, delivered an enterprise-class platform that enhanced the overall shopping experience for ShopperTrak's clients.

ShopperTrak