Case Study: American Dental Association boosts Annual Session attendance and navigation with Softweb Solutions' mobile app

An App for the Annual Session of the American Dental Association

The American Dental Association (ADA) aimed to increase attendance at its largest annual event, which typically saw only 10% of its 157,000+ members. To better promote and support the 2012 Annual Session in San Francisco, the ADA engaged Softweb Solutions to develop a mobile application to serve as both a marketing and an event navigation tool.

Softweb Solutions developed a multi-platform mobile app that provided attendees with schedules, exhibitor directories, interactive maps, and social media integration. The ADA Annual Session 2012 app was a major success, widely used by the event's 35,000 attendees to navigate the exhibition and sessions, effectively meeting its dual goals of promotion and guidance.

American Dental Association