Case Study: a real estate company boosts personalization and property discovery with Softweb Solutions and Sitecore

a real estate company boosts property discovery 68% with Softweb Solutions

Softweb Solutions partnered with a real estate company to address challenges stemming from its non-personalized, high-traffic website. The client struggled with a lack of consolidated visitor data, the complexity of implementing personalization, and an outdated digital platform that hindered their ability to effectively showcase properties and engage potential buyers.

The solution involved Softweb Solutions implementing Sitecore Cortex to enable sophisticated user segmentation based on demographics, behavior, and preferences. This integration delivered a personalized website experience with customized property search, filtering, and comparison tools. The project resulted in a 20% increase in website traffic, a 42% improvement in user experience, and a 68% increase in property discovery.