Case Study: Adcash Streamlines Cross-Team Jira Planning with SoftwarePlant’s BigPicture

Adcash - Customer Case Study

Adcash, a digital advertising company based in Tallinn, Estonia, needed a better way to manage cross-team initiatives as its business grew. With teams handling projects separately in Jira, the company experienced misalignment, poor synchronization, and difficulty creating a clear, presentable “big picture” of ongoing work. SoftwarePlant’s BigPicture was identified as a fit for these planning challenges.

SoftwarePlant implemented BigPicture to unify multiple Jira projects into a single view, using Gantt charts and team boards to define scope across epics and tasks spanning different projects. The solution helped Adcash improve visibility and coordination for cross-team projects, making planning more flexible and reducing the risk of overlooking parts of complex initiatives. No specific numerical impact was provided, but BigPicture quickly became a key tool for Adcash’s cross-team work.

Adcash