Case Study: LPP S.A. achieves real-time customer insights with SoftwareMill

LPP S.A. builds real-time retail analytics in 3 months with SoftwareMill

LPP S.A., one of Europe's largest retailers, faced the challenge of processing immense volumes of high-velocity online customer data from multiple sources with significant delays. This batch-based system prevented real-time interaction with shoppers during their sessions. To enable custom product recommendations and timely marketing decisions, LPP engaged SoftwareMill to build a real-time data streaming platform.

SoftwareMill implemented a solution using Apache Kafka, Kafka Streams, and a Google Cloud Platform infrastructure to process up to 600 events per second with no delay. They delivered seven streaming applications that transformed the data pipeline, allowing for real-time dashboards and feeding a recommendation engine cost-effectively. As a result, LPP S.A. gained the ability to implement a comprehensive real-time marketing strategy and compete with market leaders.

LPP S.A