Case Study: Travel Counsellors achieves digital transformation and customer growth with Software Mind

Travel Counsellors grows customer base and boosts lead conversion with Software Mind

Travel Counsellors, a provider of luxury holidays through global franchisees, needed a large-scale digital transformation to modernize its systems. They partnered with Software Mind to refactor code, rework their web application, and integrate with numerous external services to improve scalability and performance.

Software Mind migrated the system to AWS cloud and redesigned its architecture, providing a cross-functional team that included developers, a UX designer, a business analyst, and a Scrum master. This solution integrated the platform with airlines, booking systems, and payment gateways. The results included an increased lead conversion rate, a grown customer base, faster error verification through automated tests, and the development of a holistic travel platform offering a better digital customer experience.

Travel Counsellors