Case Study: a UK-based B2B financial company launches a B2C product in 3 months with Software Mind

a UK-based B2B Financial Company launches its first B2C product in 3 months with Software Mind

Software Mind was engaged by a UK-based B2B financial company that needed to create its first B2C product. The client had an innovative idea but lacked experience in the B2C market and required support to quickly define the project and get ahead of the competition.

Software Mind provided an autonomous development team that used a prototyping approach to build an MVP within three months. They established a fully automated delivery pipeline to deploy new releases multiple times per week. This solution was highly successful, growing the user base to one million within a year and over three million in the next two years, making it one of the company's main products.