Case Study: Macy’s boosts mobile shopping engagement with Software Merchant Inc

Macy's - Customer Case Study

Macy’s, one of the nation’s premier omnichannel retailers, needed a stronger mobile presence to better meet customer needs and turn more mobile shoppers into revenue. As mobile commerce became more competitive, Macy’s looked to Software Merchant Inc to help create an industry-leading mobile app that would keep customers engaged and connected wherever they were.

Software Merchant Inc developed the Macy’s Mobile App, giving users the ability to browse the store, find locations and hours, access special offers and in-store savings, manage accounts, use registry features, and scan products for instant details, prices, and reviews. The app delivered a seamless shopping experience and helped Macy’s see a sharp increase in sales, along with very positive customer feedback.

Macy's