Case Study: Barclaycard delivers its Customer Experience Magazine on iPad with Software Merchant Inc

Barclaycard - Customer Case Study

Barclaycard wanted a mobile way to keep customers up to date with its quarterly Customer Experience Magazine and make the content easier to access than browsing archived issues on the website. Software Merchant Inc, a mobility-focused product engineering vendor, was brought in to develop an iOS/iPad application for the magazine.

Software Merchant Inc delivered a simple iPad-only app in about one month, using a collection-view interface and Apple’s Newsstand framework so users could browse, subscribe to, and download magazine issues into a library. The solution created a convenient mobile magazine experience that supported Barclaycard’s marketing and brand awareness goals, especially among finance-focused readers, though no specific usage or revenue metrics were provided.

Barclaycard