Case Study: Generali achieves a seamless digital insurance experience with Software Group

Generali streamlines 140 offices and 16 liquidation centers with Software Group

Generali Insurance AD, a leading insurance company in Bulgaria and part of the global Generali Group, faced the challenge of meeting rising customer expectations for digital services. Despite its extensive physical network, the company sought to provide a complete digital insurance experience. To achieve this, they partnered with vendor Software Group to build a new digital platform.

Software Group implemented the "My Generali" platform and mobile apps, enabling online registration, instant quotes, policy purchases and renewals, secure digital payments, and online claim registration with real-time tracking. The solution greatly optimized key processes like purchasing policies and managing claims remotely, providing customers with an all-round digital experience powered by Software Group.

Generali