Case Study: Twin Cities Pride improves festival navigation with Software for Good’s native iOS app

Twin Cities Pride helps 500,000+ festivalgoers navigate Pride with Software for Good

Twin Cities Pride, an organization that hosts a large multi-day festival attracting over 500,000 attendees, faced a challenge with their outdated event app. Its cluttered interface and inability to be updated left both users and organizers frustrated. They enlisted Software for Good to develop a new native iOS application to address these issues.

Software for Good created a custom native iOS app that brought the festival's vibrant visual identity to life. The solution featured an intuitive interface with a color-coded map using geolocation, a favorites system for events and vendors, and a custom CMS for easy, independent content updates. The vendor later expanded the solution with an Android app, resulting in their biggest number of users to date and making navigation of the large festival significantly easier for all attendees.

Twin Cities Pride