Case Study: MinnPost boosts donations and reader engagement with Software for Good

MinnPost boosts donations and reader engagement with Software for Good

MinnPost, a nonprofit newsroom, needed to increase reader donations and engagement. They partnered with Software for Good to make strategic improvements to their website's user experience and technical infrastructure, including their online donation process and data integration between Mailchimp and Salesforce.

Software for Good conducted user research and implemented targeted design updates to declutter the home page and simplify the donation flow. They also fixed the data infrastructure and set up A/B testing with Google Optimize to refine audience messaging. The result was an increased number of donations and greater reader engagement, equipping MinnPost with the tools to sustain and thrive.

MinnPost