Case Study: Foreach Brewing achieves automated, integrated e‑commerce and more time for brewing with Software AG's webMethods.io

Water, barley, hops— and integration

Foreach Brewing is an Amsterdam microbrewery that launched its online shop in 2020 but found its best‑of‑breed apps (Shopify, HubSpot, Slack) were disconnected, forcing founders into repetitive manual work—counting labels, tracking shipments, and compiling reports—rather than brewing and growing the business. As a cash‑conscious start‑up, Foreach partnered with Amsterdam consultancy serviceshift to deploy Software AG’s webMethods.io Free Forever edition as an affordable integration platform.

Using webMethods.io, serviceshift built and deployed workflows in days to connect e‑commerce, CRM and communications tools, automating fulfillment, shipping notifications, inventory tracking and financial reporting. The integrations eliminated routine tasks, freed the co‑founders to focus on customers and product development, and set the brewery up to unify offline sales and scale further as volumes grow.

Foreach Brewing

Kun Liu

Co-founder